In the Buddhist language Pali the word ‘sugato’ means: Going to a good destination. It is the quality to walk the best path to reach one’s goal.

And any destination can be a right one. It can offer joy and success, and it can offer a mirror and an opportunity for reflection and learning.

The logo symbolises the journey – your journey too perhaps – with elevation for overview; with spread wings for motion, openness, and strength; and with yellow, orange, and red for warmth and passion.

Sugato has been founded in the Summer of 2016 after the owner realised his true path was a different one than the one he was on, walking towards his destination, his mission.

Since we were little we have all found our ways to progress in life. Throughout we have struck a balance between being ourselves and taking up space on the one hand, and on the other hand fitting in because that space was lacking. Experiences over time have adjusted or strengthened our ways every now and again. Everyone has interpreted events and (parental) messages in his or her own way, and has linked conclusions and decisions to them; either consciously or sub-consciously. This way we all have internalised many believes.

Some of those believes are no longer serving us today. Those are believes about when you matter, about right and wrong, and about who you really are. You notice when a belief is no longer serving you when something in your (work) life bothers you or misaligns. You feel annoyed by things or certain people, frustrated, sad, anxious, or uncomfortable. All of them being signals that underneath the surface things are off.
Within an organisation or team such signals surface easily, since with all those different characteristics and lives of people there is often enough someone around who just does something other than how you would have liked it.
In a society in which making errors and not-knowing is not appreciated a lot, psychological projection is a logical consequence. Nevertheless, we invite you to turn inwards; to feel where inside of you more space can be created to become even more authentic and happy, so to deal more effectively with your question or matter. This process of learning about yourself and transforming yourself into your best version, is what we call self-leadership.